This can be done in three primary ways:
1.) Leveraging your packaging, both inside and out.
2.) Creating opportunities for positive communication.
3.) Providing excellent delivery service.
Numerous studies have shown the power of branded packaging, which has been shown to:
– Increase the likelihood of repeat purchases (52% of consumers, per research by the Packaging Digest).
– Make a product feel more upscale (61% of respondents to a Packaging Matters survey).
– Elevate brand perception (68% of consumers according to research by Shorr Packaging).
– Save money on shipping (developing branded shipping containers opens the opportunity to create custom sizes which might more closely fit your product, resulting in a smaller dimensional shipping weight: YMMV).
– Increase Social Media Presence (studies by a rival company showed that 60% of millennials have shared a photo or video of unboxing a new purchase that arrived in unique or branded packaging).
– Generate free residual advertising (according to ShipStation, 90% of consumers reuse branded packaging).
Driving or improving repeat business might be the most powerful benefit of branded shipping boxes. Increasing customer share is a core tenant of marketing 101. A 2016 Forbes article outlines an essential aspect of that truth – one that is increasingly important in our accelerating, digital world. Citing a Bain & Company study, the article states that “60-80% of customers who describe themselves as satisfied” never repeat as customers with the company that satisfied them. The article cites “a lack of connection” as a primary reason for the failure of that satisfaction to translate into repeat sales. “Customer satisfaction and loyalty mean nothing if you can’t remember exactly [who you did business with].”
Branded shipping boxes and mailers can help.
Are branded shipping boxes (or mailers) worth it for your company?
That depends.
A company may feel that their product(s) is so memorable on its own that money spent on branding shipping materials is better spent elsewhere. Conversely, a company that wants to position itself or its products as “upscale” or high quality ought to seriously consider embracing that position in its entirety – reaching beyond the product and its immediate packaging to the box that it ships in.
A company’s breadth of products and associated stable of required box sizes may also be a factor.
Speaking of cost versus benefit:
1.) Powerhouse shipping solution provider, ShipStation, points out that the costs involved in developing branded shipping boxes and mailers is often far less than anticipated. Providers abound, and quotes are easily obtainable.
2.) We here at Mission Fulfillment Plus are more than happy to work with our customers to support split testing scenarios to measure their own costs and benefits. Just contact us and let us know how we can assist you with your fulfillment mission!
*unlinked citations were collected using AI.